How men and women read the web
March 15, 2007 08:28 AM
There's a fascinating article in the Online Journalism Review about an "eyetracking" study of how different people "see" online information... and it turns out that men are fascinated by naughty bits:
When photos do contain people related to the task at hand, or the content users are exploring, they do get fixations. However, gender makes a distinct difference on what parts of the photo are stared at the longest. Take a look at the hotspot below.
Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.
This doesn't just occur with images of people:
Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.
I don't know what conclusion we are supposed to draw from this, but it can't be good.