Nasty, Brutish & Short

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The last thing I want to do is discourage blog commenters...

July 12, 2007 03:48 PM

...but there's a way the true identity behind that supposedly anonymous comment can be revealed--it may come out in litigation.  From Breitbart/AP:

DALLAS (AP) - The chief executive of Whole Foods Market Inc. wrote anonymous online attacks against a smaller rival and questioned why anyone would buy its stock, before Whole Foods announced an offer to buy the other company this year.

The postings on Internet financial forums, made under the name "rahodeb," said Wild Oats Markets Inc. stock was overpriced. The statements predicted the company would fall into bankruptcy and then be sold after its stock fell below $5 per share.

So what did the CEO say?

"Would Whole Foods buy (Wild Oats)? Almost surely not at current prices," rahodeb wrote. "What would they gain? (Their) locations are too small."

Rahodeb also said Boulder, Colo.-based Wild Oats' management "clearly doesn't know what it is doing." The company, he wrote, "has no value and no future."

Oh the nasty, nasty world of organic and natural food retail!

The article doesn't say how they discovered it was the Whole Foods CEO, though, and I am curious to know.  When folks leave a comment here at NBS, I can see their IP address if I want to, but it usually means nothing to me, and I never check.  But I don't know how they tracked the CEO's blog comments back to him.  Any ideas?

UPDATE: Have I told you lately how much I hate my blogging platform, Moveable Type?  Now it is doing funny things with the indentation on my posts.  I'm leaving this post as is, so you all can see and learn.  When I fix it, it reverts back to the improper format, for no apparent reason.  Stay away from Moveable Type!

UPDATE No. 2: From Ann Althouse, we hear of another thing Whole Foods' CEO John Mackey was posting under the name "rahodeb:"

I like Mackey’s haircut. I think he looks cute.

This was among the 1,100 comments he posted on the Yahoo Finance board, touting Whole Foods and trashing Wild Oats.  How unbelievably embarrassing. 

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Comments

Nice!

Anonymous   ·  August 29, 2007 01:29 AM

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